Farm Domination

Home How Celebrity Agents Use Our Software ToDominate Their Farm  Our definition of a Celebrity Agent is one who has a listing market share in their farm between 10% and 60%. The farm can be as small as 500 homes, though more typically we see farms in the 1,000 to...

Effective Farming

Home Why Farming CrushesLead Generation Over Time The top listing agents in the country are farmers. By farmers, I mean agents who work to establish awareness amongst homeowners in a defined geography. In the years 2006-2012, I made fun of farming. My brokerage was...

Retain All Clients

Home How Agents Lose Moneyby Neglecting Past Clients When we search past clients of agents, we consistently find a subset who used the agent once but not again for the next transaction. There should be no sicker feeling for an agent because that is an easy commission...

Farming Made Simple

Home How to Build a Farm to get10% to 60% Market Share Building a farm and dominating it is simple but not easy. The ingredients are effort and time. Money can replace your effort with the effort of another person and accelerate the time.  First, build awareness...

Response Times Matter

Home Why Fast Communication Means Big CommissionsAnd What You Can Do About It The speed at which you respond to a new lead will dictate your closing rate. If you want more commissions, respond quickly. For responses made in the first minute, there is a 391% increase...